About CarissA

I am passionate about connecting people to brands via technology and experiences that are genuine, personal and seamless.

Digital experience, digital transformation and modern marketing is a craft that I have developed over many years through a combination of in-depth platform knowledge, formal education, continuous professional development, and practical hands-on experience.

As a certified practising marketer (CPM) with the Australian Marketing Institute, I am currently employed as Associate Director Digital Experience at CQUniversity Australia, where I lead a team of exceptionally talented digital specialists who are responsible for managing and expanding the University's digital presence across web, social, SEM, SEO, digital advertising, analytics and performance marketing and much, much more. Every day is different. I love the variety of working in an industry where consumer expectations, platform developments and algorithm changes happen at an exceptionally fast pace. To stay ahead of the curve is a constant challenge and I thrive in this fast-changing environment. I am exceptionally familiar with building highly successful digital strategies from the ground up. 

Please connect with me on LinkedIn, Instagram or Twitter. 

Thanks,

Carissa